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The name "LoooLo" is a visual representation of "100%", symbolizing our commitment to every aspect of the design process from making the choice to use organic materials during development to consideration of the environmental footprint our products leave at the end of their useful lives. Since the textile industry is one of the largest known environmental polluters, we want to address this in order to affect global change. We are excited to bring you a line of biodegradable home furnishings in a full range of paint colours. Please feel free to email us with your questions and we will do our best to answer them.